COMMERCIAL ADVERTISEMENT STYLING

Service Information 

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About Your Stylist

Brighley Dangerfield

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Brighley Dangerfield is an experienced, Gold Coast based Personal and Fashion Stylist. For a number of years she has been involved in working with major online retailers styling a mix of their marketing campaigns and e-Commerce gallery. 

During the peak of COVID19 she started @styling.bd as a creative outlet and to share basic styling tips for women. In a matter of months she resigned from her day job to pursue freelance styling and working in the creative industry. 

Through Brighley's years of experience in e-Commerce and working with personal clients, she has been able to enhance her natural eye for detail and deliver beyond expectations.

Whether you are in search for a personal stylist or a stylist to communicate your brand message, rest assured that you are in capable and confident hands.

View a full bio of Brighley Dangerfield on the About Page

About This Service

Film & Commercial Advertisement Wardrobe Styling

Through understanding what your direction is for your advertisement I can put together the perfect outfit(s) to compliment the intended commercial message. Whether wardrobe styling is required for one person, 10 or more, I am confident in my capability to produce you a result you're happy with and your audience can relate to.

 

To ensure the styling of the actors/actresses/extras runs smoothly, it is integral that we discuss key details as soon possible so that I am able to begin sourcing garments and prepping.

 

In some cases, brands are willing to loan their pieces for commercial use, if they are able to promote that their product was used on their socials or in any credits from filming (meaning that no cost is passed on to you). In other cases, I will require your wardrobe budget and work strictly within that.

 

Once the job is confirmed and the creative direction is locked-in, my work will begin by sourcing and preparing outfits. Within my tasks is also to prepare the HMU direction, as this heavily influences the overall look. 

Prior to the shooting date, you will receive a styling reference document so that there is no surprises on the day. This ensures all parties are happy.

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What My Work Includes

Commercial Advertisement & Film Styling

  • Prepare outfits to send your audience the right and intended message

  • Source garments and accessories where possible

  • Shop for styling pieces within your marketing budget

  • Creating a direction board for hair & makeup to ensure the look is complete and on message

  • Dress the actors/actresses/extras on the day

  • Maintaining attention to detail while on set, to ensure that everything is sitting correctly - no hair in face, lipstick on teeth, folded hems, crinkling of garments, buttons done up etc.

  • Keeping within your wardrobe budget

  • Finding a HMUA if you don't know of one. Booking & payment handled by you, the client

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Important Service Notes

Creative Marketing Content Styling

  • For standard commercials, preparation time has been factored into rates - you are not charged separately for this. If the shoot is large-scale, an additional hourly rate may be charged. However, this will be confirmed prior to securing the booking for your budgeting purposes.

  • Preparation includes pre-styling the outfits, creating the HMU direction board for the HMUA, steaming garments and any other admin associated. 

  • Steaming can usually be completed on the day while the model is being prepped in hair and makeup. However, the shooting location must have access to water and electricity to use the steamer. 

  • Drive time does not count towards work hours (you won't be charged). Please see FAQs for when travel costs occur.

  • Props, furniture and background objects is looked after/sourced by you

  • Available to businesses located between Brisbane - Byron Bay area. Travel fees may apply - see FAQs. If you are located outside of these areas, i.e. longer than a 1.5hr drive or plane travel, I am still available to work with you. However, all travel costs, including accommodation (if necessary) are covered by you - this will be discussed prior to booking confirmation

  • Any damage to loaned garments and accessories by crew or people on set must be covered by the person or business employing the person

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Quick call to go over your answers and for an introduction. If you're happy to go ahead, I will send bank details for the deposit.

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Once deposit has been paid, I will begin my creative work

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Shoot day! I come in and steam, put the outfits together, dress the model and make sure product is showcased at its best to sell your brand or campaign message!

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Balance of service price is paid.

 
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Frequently Asked Questions

General Q&A's

Where are you based?


I am a Gold Coast, Australia based fashion and wardrobe stylist




What is your experiece?


I have been working in e-Commerce Fashion for a few years styling outfits for campaigns, commercials, assisting in ecommerce styling, implementing sample processes for pre-shoots and various other projects. Recently, I have been working with some select smaller brands to style their product and help them grow their business. Additionally, I have been in the enviroment of a major feature film and know that time constraints involved (please note that I was not involved in wardrobe at this point). For as long as I can remember, people have asked for my style guidance and opinion. Above all, I am confident in my skills to leave you with a more than satisfied result. You can find out more about my expertise on my Instagram page @styling.bd. After more information? Contact me with any questions you have and I will get back to as soon as




Who pays for the additional styling pieces?


Unless I have suitable pieces available on hand, additional styling pieces are usually at the cost of the client. In some cases, brands may be willing to collaborate if they are able to promote that their product was used. If I do need to purchase styling items, I can organise the purchase of these items within your budget. Receipts will be provided and must be paid as soon as possible. - This is not financial advice, but anything that you buy for your business (including styling pieces) should be tax deductible - check with your accountant.




Is a deposit required?


A 15% deposit or upfront payment is required to secure a booking. The balance is due 7 days from shoot taking progress to be finalised. Note that there is a 1.5% credit card fee or if paying by bank transfer, there is no fee.




Do you offer payment plans?


In some circumstances we can discuss a payment plan - get in contact and see what we can do.




You don't advertise a styling service I am after - do you offer custom services?


Absolutely! If what you're after doesn't fit into any of the services I currently advertise, please feel free to contact me with what it is you are after and we will work out pricing and inclusions.




What if I don't like your outfit options?


This really shouldn't ever be an issue as I do my best to ensure that I get to know your brand goals and message before preparing outfits to avoid disappointment all together. If at the stage of fine-tuning the looks you are unhappy, I will keep working until the desired look is achieved.




What are your travel fees?


- Zone 1 (Gold Coast) : No travel fee - Zone 2 (Gold Coast+Surrounds) : $29 travel fee - Zone 3 (South of QLD Border) : $39 travel fee - Zone 4 (South of Brisbane+CBD) : $39 travel fee - Plane travel: at cost of client, including accommodation and transport. Discussed prior to booking confirmation. Zone Maps: * Click here to view document Gold Coast: Brisbane: South of QLD Border:




What do you do on-set for a and ecomm studio and/or creative shoots?


View the How I Can Help You topic. Besides pre-styling the outfits and prepping them, other things that I do include: - Purchasing or sourcing styling items if not owned (usually items such a jewellery and footwear. Note that this may be at the cost of the business, but will be discussed prior) - Dressing the model/s to ensure that they wear the outfit correctly and that everything is sitting right - temporary adjustments may also be made - One of the most important things I do, because it saves you lots of time and money spent on editing, is making sure the details are correct. This includes things such as hair placement, garment placement, background objects and poses. The photographer is usually busy focusing on other matters, which makes it difficult to always keep an eye out for things out of place.




Do you style men?


I sure do! A lot of my work is based around working with women, however I have plenty of experience styling men in a commercial enviroment. In-fact I love creating complimenting looks between men and women.




My advertisement is just images, no video?


Head over to the Creative Marketing Content Styling Service




Do you offer a fixed rate instead of an hourly rate?


Depending on the size of the project, we can certainly discuss a fixed rate.




What happens if loaned garments are damaged on set?


Any damage to loaned garments and accessories by crew or people on set must be covered by the person or business employing the person





 
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Pricing

Stylist Pricing

Commercial Advertising Wardrobe Styling Rate

Preparation time is factored into rates

$459 for 6hrs (min. booking time) $49ph after

Pre-Service Questionnaire link

Fixed Rate Bookings

Get in contact to discuss 

Travel Fees

Please view FAQs for breakdown

Notes

- Please read FAQs for more information

- 1.5% credit card surcharge. No fee if paying by bank transfer

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Contact:

Ready to chat?

- Online shopping service

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Be sure to fill in the 'Pre-Service Questionnaire' (see step 1 on each service page for link) and I will get back to you as soon as possible. This questionnaire provides me essential information to get the most out of working together.

The links can also be found in the pricing information above or feel free to contact me directly for the link.

 

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0403 187 046 - please text first, as I may be with a client

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Additional Information

Other Services

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Personal Wardrobe
Styling

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E-Commerce Gallery Styling

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Occasion & Event

Fashion Styling

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Creative Marketing

Content Styling

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Corporate/Business/ Workplace Styling

This is all about getting to know your personality, and assessing your concerns and wardrobe. It does not necessarily require you to go buy a whole new wardrobe.

 

I offer a range of services in this category that all essentially leave you feeling more confident in your wardrobe.

Unlike creative fashion campaigns, e-commerce is all about selling the product and making sure it is the main focus of the image.

 

I make sure the model is there to compliment the product, not necessarily to be the face of it. It is to make sure that the product 'pops' so that the customer doesn't get confused about what you are selling

This is likely an event where you want to be seen in what isn't your everyday wear and you want to hear the words  'WOW! You look amazing!'

 

I get to know about you, the event, your outfit goals and then bring it altogether.

Bringing your creative ideas to life to sell a lifestyle and brand message.

Your product is shown in a setting that communicates a feeling and leaves the customer longing for that look and lifestyle.

Great option for e-Commerce stores producing creative marketing/social content

A great gift idea for your employees, whether it's for new starters, recent probation completion, milestones, Christmas, or whenever a thank you is due. Not only is this a great gift idea, it helps set a company standard. This service combines your company dress code and your employees personality - together creating a 'uniform' and confidently dressed individual.